You are the expert at making great products. We are the experts at making those products a real, felt need in the North American market. A market you cannot fully read from thousands of miles away — but we live and breathe it every day.
You are a world-class manufacturer. But manufacturing excellence and market excellence are two very different skills. A product that thrives in Karachi, Lahore, or Mumbai has to be understood, positioned, and placed differently in Toronto, Calgary, or Chicago — and you simply cannot read that pulse from thousands of miles away.
That's where Lumen Solutions comes in. Lumen means light — and that's exactly what we bring. We illuminate the real needs, real channels, and real buyers of North America for you, then execute on the ground to turn that clarity into sales. We've done it for EBM and others — doubling sales, expanding into mainstream Canadian retail, and building sustainable networks that keep delivering.
From getting your first product on a shelf to events, activations, and full-scale distribution — we cover every stage.
Product launches, corporate events, BTL campaigns, and shelf placements — a look at what we have done for EBM in North America.
We organised exclusive corporate dinners in North America for EBM — bringing together key business partners, distributors, and buyers to strengthen relationships and celebrate continued growth.
From branded outdoor consumer trials to full truck wrap campaigns and in-store bulk displays — below-the-line activations that put EBM directly in front of North American consumers.
From dedicated ethnic grocery walls to end-aisle bulk displays in mainstream retail across Canada and the USA — EBM products placed and managed by Lumen Solutions.
EBM products placed by Lumen Solutions across North America · New York, New Jersey, Houston, Toronto, Calgary, Edmonton & beyond
Our expertise is not limited to helping South Asian exporters. If your brand — from any part of the world — wants to connect with the 60M+ South Asian diaspora in North America, we understand this community from the inside. We know how they shop, what they value, and how to win their loyalty.
The North American South Asian market is wide open — these are just some of the categories where growth opportunity exists.
These are the questions we answer for our clients — with on-the-ground research, real distributor visits, and genuine market insight.
Exporters often don't know how their product sits against competitors on the shelf. Are you priced too high to move volume? Too low to protect your brand? We give you a real competitive pricing picture across the channels that matter.
We provide real, on-the-ground competitor intelligence — shelf positioning, promotional activity, pricing strategy, and distribution coverage. Knowledge that helps you make smarter decisions and stay a step ahead.
To grow in North America, companies need active, consistent business development on the ground. Not occasional visits — sustained relationships, regular buyer contact, and a pipeline that keeps moving. We provide that engine.
We physically visit distributors across North America — seeing their actual warehouse setup, team strength, and market reach with our own eyes. This gives you a genuine, verified picture of your distribution partner's capabilities, so you can build relationships on a foundation of clarity.
60M+ South Asians live in North America. Whether you are a South Asian exporter or an international brand wanting to reach this community, we know exactly how to position, place, and promote your product to the right audience.
Lumen Solutions gives you eyes and ears on the ground in North America — real insights, real relationships, and real results. Let us illuminate the path forward for your brand.
Start a Conversation →We serve manufacturers, exporters, and brand owners across South Asia looking to grow in the North American market.
A clear, milestone-driven process so you always know what comes next — and what results to expect.
Whether you're entering North America for the first time or trying to accelerate existing sales, we'd love to hear from you. Book a free 45-minute consultation and let's map out your opportunity together.